Kelley Blue Book and Edmunds Incorporated Into All-New Web Platform

SAN JOSE, Calif. (February 1, 2017) – Del Grande Dealer Group ( the Bay Area’s largest family-owned automotive group, has just launched an all-new website platform which incorporates valuable third party sources Kelley Blue Book (KBB) and Edmunds, providing extensive resources to assist consumers when shopping for a vehicle. From KBB expert ratings and reviews, to Edmunds’ True Cost to Own five-year breakdown, consumers now have valuable resources at their fingertips.

“After extensive research on consumer shopping behaviors, we have created a data driven design that will simplify and accelerate the car-buying experience for consumers,” said Del Grande Dealer Group President Shaun Del Grande. “Instead of bouncing from one site to another to gather information on a potential new vehicle, customers are now able to access trusted third party sources all in one place on”

Potential new car buyers visiting will have direct access to thousands of reviews from KBB automotive experts, rankings on performance, comfort, styling and value, as well as KBB’s Price Advisor which utilizes massive amounts of current market data to provide consumers with a fair purchase price – DGDG’s No Brainer Pricing™. Additionally, consumers will experience Edmunds True Cost To Own five-year analysis, which outlines the insurance, fuel, maintenance, financing and other expenses that will occur during the five-year period to show the true cost to own the vehicle.

The all-new is a mobile-first, responsive website. The content-driven platform utilizes a keyword-query based search engine, letting consumers search by features such as leather seats, navigation, or sunroofs, rather than traditional limited filters. All resources are available for the approximately 4,000 new and used vehicles on at any given time. DGDG’s innovative new website platform was designed in partnership with Dealer Inspire, the industry’s fastest growing Software as a Service (SAAS) provider.

“Our goal is to offer these credible resources to simplify the car buying process for consumers,” added Del Grande. “We want to provide the transparency and confidence needed for customers to understand and feel good about their investment. Our goal is Happy Car Buyers.”

About DGDG

The Del Grande Dealer Group (DGDG) is the Bay Area’s largest family-owned automotive group. The dealer group comprises 15 brands and 12 dealerships in the Bay Area including: Capitol Ford, Capitol Volkswagen, Capitol Hyundai, Capitol Mazda, Oak Tree Mazda, Capitol Kia, Capitol Subaru, Capitol Chevrolet, Nissan Sunnyvale, Capitol Buick GMC, Concord Mazda and Fremont Chrysler Dodge Jeep Ram. DGDG is dedicated to making Happy Car Buyers with their No Brainer Pricing™ and Project 100, a commitment to 100% customer satisfaction for 100% DGDG customers 100% of the time. For more information, visit

About Dealer Inspire

Dealer Inspire (DI) is the industry’s fastest growing SAAS provider, providing unparalleled technologies to help dealers sell and service more vehicles. Located in Naperville, Illinois, Dealer Inspire employs over 150 team members and shares office space with its sister company, Launch Digital Marketing (LDM), an award-winning digital agency with an additional 150 employees. LDM and DI have been partners since 2013 to provide dealers with end-to-end digital marketing solutions under one roof.

Media Contact:

DeeDee Taft/Shelbi Okumura

Spin Communications

415/380-8390, 415/515-1229


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